Public record data
Paid tools that surface institutional, procurement, budget, and activity signals, no contactable leads.
From Buyer Intent to Qualified OpportunitiesA Content-Driven Approach to a Stronger Pipeline
DATIA unifies buyer identification, cross-channel engagement, and intent intelligence into one powerful dashboard, helping you turn actionable insights into meaningful engagement and engagement into qualified leads.
Partner with UsFlagship offering
ABMxi — Account-Based Marketing Intelligence
The whole is greater than the sum of its parts, yet most marketers rely on four separate providers to get the full picture.
Intent data
Additional paid tools identifying accounts showing buying signals only, no engagement options.
Traditional media
Advertising and native content within individual industry channels, sold and reported on its own.
Creative agency
Social, programmatic, content, research and ad production, on a separate retainer.
A connected buyer journey
How DATIA Fuels Growth
01
Establish
Intelligence + ABM foundation
Buyer intelligence sharpens the target list: exact personas and geographies, with the signals behind each one.
02
Warm
Build familiarity through content
Your personas see your brand on LinkedIn, Facebook, and brand-safe websites because decision-makers engage with content several times before they are ready to talk to sales.
03
Generate
Create initial contactable pipeline
Thought leadership goes out by targeted email. Every download comes back as a guaranteed, persona-targeted lead with full contact details.
04
Scale
Add volume when needed
Growth packs add leads and impressions on demand for priority markets, campaigns, or buying windows.
Engagement and intelligence then help Sales know who to prioritize, why now, and what to discuss.
ABMxi Fast Facts
ABMxi Fast Facts
What you get
- Turnkey campaign creative development
- Persona + geo-targeting
- LinkedIn + Facebook deployment
- Brand-safe website deployment
- Buyer intelligence + signal stacking
- Targeted impressions
- Guaranteed persona-targeted leads
- Lead scoring + engagement tracking
- Sales-ready Intelligence Dashboard
Signals we track
- Buyer Intel
- Reading behavior
- RFPs and bids
- Grants and bonds
- Strategic initiatives
- Leadership changes
- Industry news
What sales gets
- Engagement context
- Account signals
- Lead scoring
- SQLs distinguished from MQLs
Demand Gen and Marketing Services
Flexible solutions to fuel your buyer engagement strategy.
TGL
Put qualified prospects into your pipeline
Targeted Guaranteed Leads
Prospect identification and intent analysis for fueling the sales pipeline with high-converting, top-of-funnel leads.
See TGL in action
What you get
- Targeted audience by title, geo, and size
- Thought-leadership content
- Two-click access to gated content
- Easy-to-upload leads
How it works
- Define audience
- Set lead goal
- Approve email
- Get weekly leads
Why it matters
- Guaranteed leads
- Boost brand authority
- Improve pipeline
- Lead insights
PUSH
Reach ideal buyers across the open web
Persona-Based Ad Targeting
Strategic advertising campaigns tailored to your ideal buyers for maximum engagement and conversion across the open web.
CONTENT STUDIO
Give buyers content that moves them forward
Content Creation & Strategy
Custom content creation, tailored to specific goals and objectives. From whitepapers to interactive media that drives action.
Inside Content Studio
What you get
- Content review and strategy development
- Tailored content creation
- Multi-format content production
- Brand voice and messaging alignment
How it works
- Content audit and strategy development
- Content creation and optimization
- Publishing and distribution
- Editorial performance monitoring and refinement
Why it matters
- Higher engagement rates
- Improved brand consistency
- Enhanced thought leadership positioning
- Development of case studies and thought leadership Q&As
RESEARCH
Turn expertise into market authority
Market Research & Analysis
Showcase industry expertise and product innovation with proprietary research that positions your brand as a thought leader.
Our research process
What you get
- Market landscape analysis
- Competitive intelligence gathering
- Customer persona development
- Industry trend identification
How it works
- Research objectives definition
- Data collection methodology design
- Primary and secondary research execution
- Analysis and insight generation
- Research report development
Why it matters
- Data-driven decision making
- Competitive advantage insights
- Improved market positioning
- Enhanced customer understanding
- Showcase industry expertise
WEB SEMINARS
Elevate your thought leadership position
On-Demand Web Seminar + Lead Gen
A high-value video asset that builds credibility, reaches targeted decision-makers, and generates leads.
Why Web Seminars
What you get
- Strategy and format development
- Editorial review of content and speakers
- Turnkey panel or presentation-style production
- TGL promotion for guaranteed leads
How it works
- Speaker and content review
- Web seminar recording and production
- Marketing content creation and promotion
- Weekly lead generation (See TGL)
Why it matters
- Extend the life of your content
- Build thought leadership and credibility
- Ongoing engagement
- Lead generation
BDR SERVICES
Opportunities created for your sales team
Business Development Representative
Turning marketing-generated interest into qualified sales conversations.
See our service
What you get
- Personalized prospect outreach
- Lead engagement
- Lead qualification
- Buying-signal identification
- Consistent follow-up
How it works
- Goals and campaign discovery
- Script and messaging creation
- Coordinated phone and email outreach
- Prospect engagement and follow-up
- MQL nurture and qualification
Why it matters
- Turn MQLs into meaningful conversations
- Increase engagement with high-value prospects
- Extend the value of your lead-generation campaigns
- Keep prospects moving toward sales readiness
- Give your sales team more qualified opportunities
A record of shared success
Trusted by Leading Brands
DATIA believes in the power of collaboration. Here are some of the organizations we've worked with to drive meaningful outcomes.
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Allison Danes — Right At School
Partnering with DATIA on our ABM campaign has been a great experience. From the early research and planning stages through the live campaign, their team has been responsive, insightful, and easy to work with. We've seen strong engagement and high-quality leads so far, and the dashboards and regular updates have helped us stay aligned and see what's working.
DATIA has been awesome to work with. Their creative ideas, campaign strategy, and the way they bring everything together with great assets has really pushed our marketing forward. They take the time to get to know you and your desired outcomes — it's not just quantity, it's also about quality. They just get it!
DATIA's team brought deep industry experience and expertise to our custom research project, delivering valuable insights that directly informed our strategy. Their smart work and commitment to best practices ensure we receive actionable, high-quality analysis tailored to our needs.
Decidedly Different
Buyers now do most of their research independently, often narrowing their shortlist long before they ever speak with a salesperson.
DATIA combines industry-specialized targeting, thought leadership activation, and buyer intelligence to help partners build familiarity with decision-makers before Sales outreach, and prioritize accounts based on cumulative engagement and buying signals.
DATIA keeps your brand in front of the 95% of target prospects who aren't ready to buy today, but will be tomorrow, next month, or next year.
Markets We Serve
Education
K–12, Higher Ed
Government
State and Local, Federal
HR
Human Resources, Employee Benefits
Financial Services
Investment Advisor, Banking, Insurance
Technology
Identity, Enterprise, Cybersecurity
Retail
Technology, C-Suite and Management
Healthcare
Technology, C-Suite and Management
The People Behind the Platform
Meet the team and get in touch to explore your goals and strategy.
Coming soon
Sharon NelsonDirector, Digital Operations